Aspects of the present invention disclose a method, computer program product, and system for capturing and transposing user behavioral data. The method includes determining that a user enters a first venue based on tracking a computing device of the user. The method further includes capturing behavioral data of the user in the first venue as the user interacts with a first product, where the captured behavioral data is saved to a database. Responsive to determining that the user enters a second venue, a set of recommendations is determined for the user based on the behavioral data in the user profile and a product available to the user in the second venue.