A system and method for generating a simulation environment are provided. In example aspects, in response to a request from a user of an environment simulation system, specifying a desired web performance metric to result from the execution of a particular content item, the environment simulation system constructs a simulation environment. The environment simulation system is configured to test the particular content item within the constructed simulation environment and compare a baseline web performance metric to the requested web performance metric. In some aspects, if the requested web performance metric is not achieved, the environmental simulation system is configured to perform tuning and continue simulating until the requested web performance metric is achieved. Once tuning is complete, a user can modify a content item and continue simulating to observe improvements in web performance of a content item for a user in a particular geographic region.