System and method of providing a content discovery platform for optimizing social network engagements

A method is disclosed of providing a content discovery platform for optimizing social network engagements. The method is implemented in one or more servers programmed to execute the method. The method comprising retrieving social media data from registered users on one or more social networks, wherein the social media data includes one or more URLs associated with one or more articles, respectively, computing a social importance score for each URL of the one or more URLs, and ranking the one or more URLs by social importance score.