Assessing a service offering in a networked computing environment

An approach for assessing a service offering selected by a user in a networked computing environment (e.g., a cloud computing environment) is provided. In one aspect, a network environment containing the service offering is monitored for a software configuration activity performed by the user. This software configuration activity is analyzed to identify the software application that is being configured. A set of provider-managed service offerings can be searched for any provider-managed service offering that contains an offered application corresponding to that of the software application. This managed service offering can be included in an alternative suggestion for the service offering.