Providing location based information in a virtual environment

A method, information processing system, and virtual environment, provide location information to users in the virtual environment. A first user is determined to be communicating with a second user in a virtual environment. One of the first user and the second user is determined to have entered a character set substantially matching a keyword in a database entry. Location information associated with the keyword is identified. The location information indicates a location within the virtual environment. The location information is linked to the character set. The character set is visually changed to indicate to the first user and the second user that location information has been linked to the character set.