Modelling Chatbots with a Cognitive System Allows for a Differentiating User Experience

User Experience is a key differentiator in the era of Digital Disruption. Chatbots are increasingly considered as part of a delighting User Experience. But only a bright Conversation Modelling effort, which is part of holistic Enterprise Modelling, can make a Chatbot effective. In addition, best practices can be applied to achieve or even outperform user expectations. Thanks to Cognitive Systems and associated modelling tools, effective Chatbot dialogs can be developed in an agile manner, while respecting the enterprise strategy. Watson Services are used to illustrate this conclusion.