Transforming Unstructured Offer Titles

VigLink helps publishers monetize content by affiliating existing commercial links and automatically identifying product references that can be linked to commercial sites. At VigLink, we have an ever growing catalogue of product offers (~330M) from multiple sources (including e.g. Amazon, Ebay, Shopzilla) and verticals (form Automotive to Consumer Electronics to Home & Garden). Offers are usually unstructured text items. For many applications where similar offers should be found or offer titles need to be linked to websites, its beneficial to recognize the characteristics of individual offering instead of working on unstructured offer titles directly. In this talk I will discuss what the relevant aspects of an offer are and present an approach to automatically extract these pieces of information. I will also shortly touch upon possible applications on top of such structured offers.