Single Customer View

A Single Customer View is a key support of growth for companies. It provides a deep understanding of their customer/users allowing them to drive better targeting for Product, Marketing and Sales. As Single Customer View is all about understanding the customer behaviour based on their past activities and predict their future ones, the practical problem of this is the amount of Data to be processed near real time. But Single Customer View is not a monster beast, and is in fact a really powerful tool which can more easily than expected be build, maintain and exploit for the benefits of all the company. We’ll dive into the key concepts and how we can leverage modern Data Processing infrastructure to build one.