How to Use Big Data to Inspire Consumer...

Credit Karma uses the power of technology to simplify financial decision-making. Analyzing over 50 million members’ finances, Credit Karma researches and recommends credit cards, loans and insurance based on each individual member’s specific credit profile. In some cases, the platform can also show members if they’re pre-approved for a particular product, giving them the confidence to apply without the risk of hurting their credit score. Credit Karma uses machine learning to deliver personalized and tailored recommendations so consumers can save across all their financial products. In this panel, Credit Karma shares how to use data to enrich user experiences. We will also share best practices for collecting, sharing and maximizing the efficacy of processing this data.