Data From Click To Settlement: A Full-Fu...

For young law firms in particular, the challenge of finding and retaining new clients is won by responding to inbound calls and intakes more quickly than the competition. However, an effective lawyer cannot spend his/her entire day on mobile messaging.  Furthermore, the high cost and diversity of channels available for reaching the online audience continues to add complexity. We present our system for systematically acquiring new clients, which focused on integrating data across the "full funnel" User Experience. Using precision-based advertising, and 24/7 mobile messaging APIs, we show how we bridge together the online and offline interactions, to create a near-frictionless and ethically sound connection between law firms and potential new clients.  We show how these techniques may be generalized to small and mid-sized businesses looking take advantage of data to fuel their growth.