Everything is Changing: From Growth Hacking to Vibe Coding, and Back Again

Contrast 2016 vs 2026: Growth Hacking → Vibe Coding — this talk charts the move from wrangling data and early ML to orchestrating intelligent agents: growth evolving from manual hacking to autonomous orchestration. It introduces Vibe Coding (expressing creative and strategic intent through tone, emotion, and narrative instead of code), frames marketers as Grandmasters guiding networks of sub-agents across tools like Clay, PostHog, Synter.ai, Loops.so, StackAdapt, Reddit, and LinkedIn, and defines the human role as Orchestrators, not Operators with Intent Engineering as a key skill. We come full circle: AI frees creativity while growth becomes a living system.