Context is All You Need: The Art and Science of Information Design

AI systems today have unprecedented capabilities, yet they consistently fail at tasks that should be simple. The bottleneck isn't model intelligence, it's information design. While everyone focuses on better models and fancier frameworks, the real breakthrough lies in understanding context as a design discipline. In this session, you'll discover the patterns that separate high-performing AI systems from those that struggle. We'll explore the "art" - intuitive principles of information hierarchy and attention flow, alongside the "science" = measurable patterns for structuring and managing information that consistently improve AI results. You'll learn practical design patterns that work across any AI application: how to architect information flows that scale, when to compress vs. expand context, and why sequence often matters more than content. Walk away with a systematic approach to context engineering that transforms unreliable AI interactions into more predictable, powerful tools.